SEO/SEM Specialist – Remote

About the role

We are looking for a data‑driven SEO/SEM Specialist to lead both organic and paid search initiatives. Working remotely, you will shape our keyword strategy, optimise website content, and manage PPC campaigns to maximise ROI and boost visibility across major search engines.

Key responsibilities

• Conduct keyword research, expansion and optimisation to drive organic traffic.
• Optimise on‑page elements such as meta tags, landing pages and site architecture.
• Perform technical SEO audits (site speed, crawlability, indexing, broken links) and coordinate fixes with developers.
• Launch, monitor and optimise paid search campaigns on Google Ads and Bing Ads.
• Develop and execute link‑building strategies to increase domain authority.
• Track, report and analyse SEO and PPC performance using GA4 and other analytics tools.
• Research competitor advertising, keyword tactics and overall search presence.

Required profile

• Bachelor’s degree in Marketing, Digital Media or a related field.
• 3‑5 years of proven experience managing successful SEO and PPC campaigns.
• Reliable internet connection with backup to ensure uninterrupted work.
• Strong understanding of current search engine algorithms, ranking factors and AI‑driven search trends.
• Familiarity with HTML, CSS and JavaScript constraints is a plus.

Required skills

• Google Analytics 4
• Google Search Console
• SEMrush or Ahrefs (or similar SEO tools)
• Google Ads
• HTML, CSS, JavaScript (basic knowledge)